For our first project of the year we were given the objective to develop our understanding of design; relating to the content generation and layout on a chosen theme. Within this project we had to use processes of photography, drawing, collage as well as Photoshop and/or Illustrator. With this then we had to create a visually interesting image based A3 composition on the theme we had been given.
The word I was given was ‘Energy’ and with this I was encouraged to look at the work of Tim Marrs and Paul Wearing who I had already previously studied. This would then show me how to make “information rich” multi story compositions.
Before designing the composition, I firstly started to generate many potential ideas, researching what the word meant and represented. This then allowed me to incorporate lots of ideas into one, looking at the different outcomes and explanations for my design. Here I looked at how the word ‘Energy’ could be portrayed in different ways, where I wanted to come up with a distinctive way of thinking.
The next task we were given was a group discussion on a image we were asked to bring in. This image could be anything from a piece of work to a chocolate wrapper. In our groups we then had to review the image and answer these sets of questions:-
How is it made? Computer Graphics.
Why? To persuade people to go to freshers events.
What’s the context, what is around it? To advertise commercial events for freshers starting university life.
Who made it? Motivation? No reference. Maybe a Cardiff Met student or tutor..
When was it made? Over summer 2014 (probably).
For whom was it made? What for? The eyes of freshers students of Cardiff Met, 2 weeks of events.
Is it an event? Contemporaneous? Viewpoint? The image itself is not an event.
Is it a concept? The image is scientific collaboration of some kind. To appeal to as many students as possible to come to the events.
What’s the message? Encouraging people to start their university future with freshers at Cardiff Met.
What’s the signifier? Words over image as their purpose is to convey a message, where as the image aspect of it is a secondary decoration aspect.
What’s the signified? The elements of the design reminds us of all the people directed into the event. All the lines are going into the centre which is where the words ‘FRESHERS 2014’ have been placed.
Another thing we took from this poster is that it has quite a techno style of design, this maybe representing the music and lifestyle you will be living in those 2 weeks, where from my experience was pretty mental.
Another exercise we were given was to explore possible arrangements of content relating to format. Here we were learning about layout styles where we were given inspirational examples from the CIA (www.centralillustration.com).
For this exercise we were given an example of a piece of work from an illustrator named Paul Wearing. This illustrator has a very big reputation when it comes to layouts, and from this piece of work it helped inspire our own. For our own designs we had to use a mix of highly refined simple forms and precise pattern as well as a strong use of grids. With this we had to find a photographic image of a hand or draw around our own hand to make a simplified silhouette. As well as this we has to create an object that related to the hand and trace it.
From Wearing’s piece, I think he is trying to show how we solve problems in our head and then how we determine this with our hands using illustration. Here we can also see a clear layout as well as the use of grids.
For my piece of work I wanted to concentrate more on my layout skills rather than the message I was portraying. Here I found a very interesting pattern including hand forms from a magazine. With this I then drew around my hand and cut the pattern out. To go with this I also used the cut out outline acting as a background, this giving another silhouette, but giving more of an imprint effect making the piece a little more intriguing. Following this I placed the cut out hand on the other side of the page giving the use of grids. For my traced object I drew a silhouette of a head where I illustrated some of the pattern from the magazine. This was then placed on the the imprinted cut out of the hand where the colored pattern could also be visible.
To be a successful designer, and to come up with a successful design, you need to have lots of ideas. With this you need to be able to jot these ideas down quickly allowing you to keep the ideas flowing. This also allows you build upon ideas more effectively as you don’t think about one idea for too long.
For this exercise we had to write down a list of 16 morning routines, where we then had to illustrate our routine using quick drawings. Here I demonstrated how I woke up after a night out, where I would wake up, fall back to sleep, be late for uni etc.. For this task we had to generate our ideas and draw each sequence quickly in the form of rough sketches. The drawings had to be simple but clear to identify and shouldn’t have taken longer than around 30 seconds for each sequence. Here we didn’t want to think about 1 idea for too long as it would disrupt the thought process of our other ideas.
For our second task we had to create a collage using cut out images from magazines and newspapers. With this we had to find a centre piece of a person and think about how that person was feeling in the picture. Using this information we had to then make the collage adding in other images that reflect their feelings in the opposite way. For example, a women shown to be very confident in the centre picture, then adding in an image of where she might not be so confident, such as jumping out of a plane. Again, like our first task in the museum, this was very challenging and made us think a lot. This also allowed us to become familiar with the different sorts of techniques we would be working with throughout the course. Following this we did another quick task where we had to create an explosion using the collage techniques. This was a lot of fun and it was great to see some of the different ideas people had and how they created the explosion effect.