Describe your working method, how do you approach a project?
Before I do anything, I always like to jot ideas down in my pocket book. When given a brief in the studio, I always have it out while the tutors are talking over what we are being asked to do. Once I have done this and have gone home, I then transfer these ideas and expand upon them in my sketchbook, going into more detail and thinking more about what I am trying to produce. I also like to do a lot of research, where I can find inspiration on how to turn this idea into a final outcome.
How experimental have you been this year in subject?
I think I have been quite experimental in my projects, sometimes coming out of my comfort zone. The field project was probably my most experimental piece of work where I adopted skills from students studying fine art. I still feel that I could be even more experimental which I hope to be in second year. I have come to realise that the most peculiar outcomes turn out to be the most interesting, so I’d like to start thinking outside the box a bit more. I will definitely be doing this come next September.
Where have you used different media and formats effectively and imaginatively in subject?
Again my field project where I worked with different areas of art was the most imaginative I have been. Creating an interactive piece where I not only used the computer but actually putting things together with my hands and painted. I learnt lots of new skills during this process which is going to become a lot more of an occurring trait.
Which is your most appropriate solution?
My most appropriate solution I think would be the ‘Words in The Environment’ task where my group came up with lots of clever ideas to present the word ‘Brave.’ We were very thoughtful of how we would create the typography, making it link in with the word ‘Brave’ as much as possible, such as making the word out of matches and lighting them. This represented the word ‘Brave’ as you have to be brave to play with fire.
Which is the most memorable, interesting idea in your work?
For my field project I believe I came up with a lot of ideas. I thought it was very interesting how each member of the group could display their hometown in their own way, showing how they see their city in their eyes. This allowed each member to have a big part to play in the project and also gave a personal feel to the outcome. I also thought it was a good idea then, how each city would surround the city of Cardiff in the middle, where we all chose to create something that represented Cardiff in our eyes again.
At first I wanted to create something that changed peoples views on graphic design, but I’ve decided to look into this project more personally showing my most favourite experiences along with each section of my course. To do this I decided to make an animated video where I would act as a fresher moving to Cardiff and coming across a door that reveals my experiences using digital sketches and typography. I wanted the sketches to be quite simple, acting as icons to represent each experience.
Here are my ideas being developed in my sketch book-
To create the animation of me walking down a street I videoed myself walking down a corridor as well as opening my flat door. With this then I put the video onto Photoshop and rotoscoped each frame. I then added in some background objects to show Cardiff.
Overall I am pretty happy with my final piece. I chose the song ‘What You Know’ by Two Door Cinema Club as it is a very upbeat song which blended really well with the frame changes of the animation as well as the text frames. I also like the simplicity in the sketched, representing each experience nicely where you could clearly see what they were showing. If I was to make my final outcome better, I would have liked to have show more of what I’ve learnt, going into more detail about each section of the course and why I enjoyed it so much. This would have made it a lot more information rich, explaining my journey in more depth. But as I said, I believe I have produced an interesting piece of work which shows my first year of University in a creative way.
For this task we were were given a page of text which we had to put into a four column layout demonstrating hierarchy to produce an interesting design. In order to create hierarchy I used different text sizes, shades of colour, as well as using a pull out quote.
I think my final outcome was very successful. I have made the most important information stand out from the text, as well as using the four columns quite creatively. I also think the layout worked out really well, making it stand out a lot.