BrandingPosted: November 20, 2015
How do you develop a brand?
A brand has an identity, culture and personality. This is how the brand is perceived by others. It’s making an impression, and creates a target audience.
A brand has beliefs, a behavior and an attitude.
Why create a brand?
A brand is created to build reputation, to become recognised, to create emotional attachment and value. Most importantly to make, MONEY.
When creating a brand it is important to learn from competitors. Existing brands and products are great starting points when building research. It is also important to have a target audience. Questions that need to be answered are ‘Where are they located?’ ‘What are their interests?’ This is called market research. A target audience has characteristics. These can be categorized into 6 typical types-
- Demographic and Socioeconomic
- Product related
Corporate Identity- What is Visual Language?
A visual language consists of-
There are four different names for the visual language of a company. These are-
Signatures- This is where the name of the company can be easily typed out, such as Google.
Word Marks- Here the type has been custom designed. FedEx is an example of this as they have incorporated an arrow into the name through the ‘E’ and the ‘X’.
Monograms- This is simply the company initials. An example of this is used by CMI.