Project 1:- Creating a BrandPosted: December 17, 2015
Here are my 3 concepts for the carpentry company, ‘Wood For The Trees’ I was designing for-
Here I have designed 3 different concepts, first a typical treehouse logo that could be used for a company with standard brand values. I have then designed a second logo around the ‘Wood For The Trees’ brand values, being environmentally friendly using an eco colour as well as a simple style. Lastly I have designed something a little more outside the box, creating a more complex look but looks a lot more aesthetic. Here I have made an engraved emblem out of wood, with a fancy design. I think this is a successful piece.
For each concept I created 4 other touching points, these being a web page along with social media icons, uniform, and business cards.
The name ‘Wood For The Trees’ has come from the saying, ‘You can’t see the wood for the trees.’ This phrase means, to be unable to understand a situation clearly because you are too involved in it. From this I took it and used it as a slogan, ‘We build a place, for you to get some space.’ This links to when you need to take a step back and chill out, which makes a treehouse a perfect place to do this.