Persuasion

For this project we had to choose an issue to research. The issue had to be something that we felt strongly about. Through our research, we then had to chose a theme and identify an organisation which champions this issue. By contacting and talking to them we then had to formulate a brief for them identifying an area of communication design need – for instance raising awareness, exerting political pressure, informing the public or a particular target group, increasing donations, bringing about behaviour change etc. The organisation then became our client.

 

The aims of this project were to communicate effectively to an appropriate target audience in order to induce action on their part necessarily involving persuasion.

After we had chosen our issue and organisation we had design a create brief-

refuge creative brief.jpg

 

I decided to look into domestic violence and the affects it has on children. The reason I chose this issue is because I have always felt strongly about the topic, and I wanted more and more people to understand exactly what a child goes through when witnessing domestic violence.

My final outcome was three campaign posters showing the affects of domestic violence on children, using children’s toys as a hard-hitting message.

For children it is hard to speak out about witnessing domestic violence. Some are unable to pick up the phone and get help. Some are too scared to tell someone. And some think they will never be able to get away from it.

This campaign is aimed towards the people who can pick up the phones, the ones who aren’t afraid, and those who are willing to get these children help.

Although these children can’t, YOU CAN.

 

 


Project 4:- The Little Things- Mind Your Own Business (week 5)

For our final week it was time to sell! We had made more cards and more chocolate, ready for Tuesday the 9th. Monday was all about prep.

stand

Here is our finished stall which I think looked wicked. We were able to create exactly what we set out to do, making something that stood out, using the dripping chocolate and having big speech bubbles. We then laid out the cards and chocolate really nicely so the customer could see each card design and chocolate. We also clearly presented the prices of each product so the customers knew exactly what was going on.

Again to get more sales, We went around the university to sell to students and staff in other areas. We knew from our presale that a lot of people didn’t know where the heart space was in the art building so while we were walking around we were letting everyone know exactly where it was. The day was a lot less busy as we thought it would be, but it was a success as we managed to get a profit of twenty pounds each!

At the end of the day, we hadn’t sold all of our stock so we were told we could also sell on Wednesday if we wanted so we decided to come in and set up our stall again to try and make a few extra sales. This helped a little but Wednesdays are the least busiest day of the week so we only made a few more sales. Still we made a profit, and that’s all that matters!

Thursday we had our company presentation which went very well. I created the video to go with our presentation, and I feel it worked really well as it was quirky just like our company. Overall i thoroughly enjoyed working on this project as well as working with new people who I will definitely keep in contact with!

 


Mind Your Own Business (week 4)

This week we screen printed all the cards ready for a pre sales event on Friday the 5th.

cards

We also managed to finish the chocolate cards, as well as package them.

fridge 2

Our pre sales event was held in the Zen Bar of the University. This gave us a good idea of how well each product would sell and if we’ve priced them appropriately. It also gave us a great opportunity to promote our sales event on the 9th February. Unfortunately the Friday was really quite, so we improvised by going around uni trying to sell as much as possible instead of sitting behind a table all day. We managed to sell around sixty pounds worth of stock by the end of the day which meant that we only had to make forty pounds on Tuesday to get back the one hundred pound start up money. Then it was on to our own profit!


Mind Your Own Business (week 3)

After creating the moulding trays, we then needed to fill them with chocolate and allow them to set. Here we melted down the chocolate and using a piping bag, filled the tray with both white and milk chocolate, firstly filling the design with white chocolate and letting it set, then the background with milk chocolate and once again leaving it set, keeping them refrigerated.

molds 2

To get the prices of our product we went around the university with a prototype chocolate card asking how much people would be willing to pay for both the chocolate card and the screen printed cards. This was also a good opportunity to get the word out about our company and when the pre sales event would take place. The research told us that people happily pay up to £3.50 for the chocolate and around £2 for the card which gave us a good profit margin for each product.

Now that we had our products, we needed to promote it. We did this in many ways, such as posters, flyers, creating a Facebook group as well as designing business cards.

poster 1

poster 2

I designed 2 posters, to try and inform people of the sales event as much as possible. Again I have used the same typeface as the logo and the cards. I also wanted to give an idea of what we would be selling adding in some speech bubbles of the cheeky phrases we have on the cards. I also added in a chocolate theme, as after all we are selling chocolate.

With the card designs finished, we now needed to start screen printing. Firstly we painted each card separately using 6 different colours that was appropriate for each phrase, for example red for ‘Netflix and Chill’ as Netflix is known for the colour red. We then screen printed each card using white paint giving a really clear finish.

This week we also had to start thinking about our sales stand, making it stand out as much as possible, this attracting as many customers as possible. We also wanted to keep it in the theme of our company.

IMG_6901

Here is a prototype of our stall. You can see we have used the same dripping chocolate as well as the speech bubbles showing what we were selling with our cheeky phrases. For our actual stall we wanted to use as much colour as possible.

On Thursday we had another  guest speaker come in called Dan who is a freelance graphic designer and came up with the idea for Design Stuff Wales. Design Stuff Wales is a self-funding event which is held every month, with guest speakers from different design companies giving talks on design. He talked about how we shouldn’t care what other people think of what we do. He also talked about failure, and how if something fails, don’t sit on it, but learn from it and improve next time. This was very comforting to hear, as fellow graphic designer, I can see that he has achieved a lot, admitting he has had a few bumps in the road.

 


Mind Your Own Business (week 2)

For our second week we started to look at the card designs we were going to use. Here we came up with 6 different cheeky saying that all students could relate to without being cringe. As we were going to be selling our product in the University we thought it would be a good idea for students to be our target market, for obvious reasons. Throughout the week we got our product designs together and starting to prepare everything ready so we could go on and finally make the cards and the chocolate for the following week.

Here are the 6 final card designs-

These were designed using the same typeface as the logo. We wanted our company to have it’s own brand identity, so we thought it would be a good idea to use the typeface for everything we produce, including the marketing posters. The reason for choosing this typeface was because of it’s fancy handwritten style. We wanted to create handmade cards as well as handmade chocolate, so this fitted very well with that.

The Logo-

logoThe whole point of our company was that it wasn’t cringe, we wanted to show a more comical side of relationships and friendships so we decided to show this in our logo too. Just as a little something which didn’t need to stand out, I changed the hearts so they were upside down, this creating something that looked a little like a males private parts. I didn’t want to make it too crude but enough to show what we were about, which I think worked.

On to the chocolate cards, we adapted the design until we had 6 different moulds. On the front of the chocolate we had a design relating to each 6 cheeky phrase we had for the cards. With this then we would package it with cellophane that had the saying stuck on top. We then decided to have a postcard behind the chocolate to make one product. This came about as we found that once the chocolate had been eaten, the person would be left with a blank sided postcard with personal text on the back which wouldn’t have worked as its own individual card.

After finalising this, we then thought it would be a good idea to carry out a blind folded taste test to find out which chocolate brand was the best without knowing what brand it actually was.Before running the test we’d already decided to include both white chocolate and milk chocolate in our chocolate cards as this would show more detail in the designs. An example of this would be a wink emoji face for ‘I Would’, where the emoji face would be made with white chocolate and the background would be in milk chocolate. We also found that this would look a lot more appealing than just plain milk chocolate.

Our taste test showed that Sainsbury’s milk chocolate came out on top as well as Asda’s white chocolate. These can be bought for 30p and 60p which was quite cheap compared to how much we were thinking of selling for.

 

Chocolate mould- #Stud

mould

These were made using moulding clay, where we then used a vacuum former to create a mould tray. Here we had to make sure the plastic we used was food safe, which it was!

 


Mind Your Own Business (week 1)

For my second field project I chose the topic ‘Mind Your Own Business.’ This lasted 5 weeks where we had to come up with a product, create a brand identity and sell it. The university gave us one hundred pounds to start up, which we had to give back after selling our our products. Any profit over one hundred pounds, we could then keep to ourselves.

The first week consisted of getting into our teams, where I was grouped with Jamie Windsor who is an illustrator, Aniqah  Murtaza who studies textiles and Chloe Lancaster, a product designer. We then had to gather some ideas of what our product could be. As the sales event at the end of the 5 weeks was the 9th of February, we thought it would be a good idea to produce something ready for Valentines Day. With this we firstly decided to design cards and bracelets to go with them. We wanted to go for a quirky theme, so instead of the traditional lovey dovey stuff people get on Valentines Day we decided to go with more of a cheeky approach. Following more discussion, we changed our idea of creating bracelets and chose to make chocolate cards instead as we felt this would sell more.

As we had come up with our final product, we then had to think of what our company and team name would be. Straight away I came up with the name ‘The Little Things’, as it’s the little things that mean the most. The group also really liked the name as it is quite catchy and memorable. Another good thing about it was that, it was broad enough that it didn’t just have to relate to Valentine’s Day, where  we could take the company further past Valentines and onto birthdays, Easter, Christmas, and pretty much any other occasion.

Now we had our product and company name, we needed to create a brand identity around it. With this we had to go away and do some research. Here we looked at existing brands and products that were similar to ours.

On Thursday we had Lauren Davies come in to talk about marketing, discussing why marketing is so important and ways in which businesses use marketing to sell products. This helped a lot as marketing is the most important aspect of selling our product. Lauren shared with us how Twitters advanced search works, where you can find loads of market research. It also allows you to narrow the search down to certain areas which can be useful if you’re a local business or sell a certain product related to a certain area.