For my last project of the year we had to focus on self promotion. We were asked to create and develop and explore a number of issues:
- CV and supporting speculative email
- Digital interactive Portfolio / On-line presence/portfolio
- Social media footprint
This project was about learning how to use design technologies and media to communicate who we are to potential employers and collaborators.We learnt how to write, create and deliver a Curriculum Vitae, as well as learning how to select work for, and create a Digital Portfolio. We also learnt how to develop an Online Presence.
During this process we had to think critically and contextually. We had to think about what skills we need to qualify for this important responsibility, as well as how we would develop skills of:
Self-Awareness; thoughtful ‘design-mindfulness’; awareness of other people; empathy; listening; relationship. These are human-scale skills which contribute to innovative creativity, will help you stand-out and to which other people will give great value.
We then had to think about how we could reveal these skills through our writing, our work and the digital technologies available to us.
This project will then give us opportunities to begin, and to prepare us for the wider world.
For my dissertation I wanted to look into the use of typography and imagery and how it has changed over time within the FIFA World Cup.
Typography is the driving force in all forms of communication. This is evident in every piece of design. I have decided to look into the changes typography and imagery have undertook within the FIFA World Cup. Here I am going to be looking into the development of the World Cup brand and how it has evolved over time. The reason I have chosen to investigate into the FIFA World Cup is due to my passion for football. I have played and watched football from a very young age and the World Cup in my opinion, has always been the greatest sporting event to watch. Not only do you have the best footballers in the world all competing against each other, but it is a time for countries to come together as one. Being able to write about something I have so much interest in, as well as writing about typography and imagery which relates to my practice, helps me gain a lot as it allows me to write passionately.
Within my research I will be looking at the uses of fonts and typefaces as well as the colours and textures used in all aspects of the World Cup brand, such as the logo, posters and all the merchandise that goes with it. This will also include each countries team kit. I would also like to study the FIFA World Cup tickets which have also been designed differently every four years. With the first ever World Cup being in 1930, I have a lot of resources to look into. This will also allow me to compare in great detail, analysing each aspect of design and finding relationships and differences between each event.