Real World- Meeting With Mentor

As part of our team we have also been given a mentor to help us through the process. Luckily we were given Angelo Bellandi, a very experienced designer who has worked for agencies such as Wolff Olins and Fitch. He was very interested in our idea and was very keen to help bring it to life.

Every week we get the chance to meet up with Angelo where he will help guide us throughout the project. After our first meeting he gave us some notes on how we need to approach the project. Here he told us to simplify the brief into three areas-

1- Background (Describe What is it?)

2- Objectives

(Why are you doing it?)

This is your mini strategy the foundation and opportunity for the idea. The idea/purpose should drive number 3

3-Implementation and spin-out/Design (How your going to design it)

Campaign both digital and print based?


Tone of voice?

Visual expression? Etc…

Experience/Journey map brings it all together to tell the story across four areas

He also taught us a simple but very affective process, separating the three aspects of our outcome. This is called our Journey Map-

-Awareness (how we would reach our audience)

-Use (what we wanted them to engage with)

-Share (how they would share the experience and campaign)

He wanted us to remember that Diversity and Equality is pretty much the same thing. The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences such as race, ethnicity, gender, sexual orientation etc. It is the exploration of these differences in a safe, positive, and nurturing environment.It is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity contained within each individual.

Equality is ensuring individuals or groups of individuals are treated fairly and equally and no less favourably, specific to their needs, again including areas of race, gender, disability, religion or belief, sexual orientation and age. Promoting equality should remove discrimination in all of these areas. You can only do this by not recognising each part.

He also told us to research into ‘Black Lives Matter’ the point of that campaign is divisional in its own context. What they should be saying in their campaign is ‘All Lives Matter’.


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