End of Year Reflection

I’m done.

Finally after a really stressful few weeks I have put together a portfolio I can be really proud of. Every piece of work I have done this year I have put my maximum effort into and I can really say it’s paid off. I seem to be my worst critic so I can be quite hard on myself at times and I couldn’t be more of a perfectionist. But I have learnt that this is actually a good thing, it shows that I really care about my work and that I always want to make it the best it can be. I think I have done that this year, and I also believe I have changed and developed as a designer, really coming into my own. I have started to create  my own way of thinking that has made me into a much more creative designer, as I always look to think differently when approaching a brief. I am obsessed with doing things differently, it makes designing so much more interesting and that’s why I have started to love it. I have enjoyed working on every project this year as I indulge in huge amounts of research that I can’t stop looking into. I would never have thought someone like me would become so interested in a topic where I would put together a whole story to communicate it.

It’s been a year where really big things have happened for me. First I was shortlisted by the RSA Student Design Awards for one of my projects and then I got a 2:1 in my dissertation which is a massive deal for me! I was never the best at English but I worked so hard and pushed myself and actually in the end I learnt a lot and my writing skills started to develop. I think it helped that I was writing about a topic I was really interested in, and this then sparked the new way I approach my briefs- To do my research. I never realised how important this was until this year but I think it’s actually THE most important part of designing. It’s all good creating a nice looking piece of work but sometimes it needs to do more than that, it needs to cause action.

I finally know the career I want, I have become so ambitious and I really hope I can make some sort of name for myself. I’m going to enjoy having a bit of time off but I know in a weeks time I’m gunna want to get back to work. Although it has been a stressful experience it has also been one of the most exciting experiences and it’s only the beginning! Uni has been quite the journey but I’m now looking forward to what the future holds for me, I hope it’s a bright one!


Dissertation- PDP

The last three years, studying Graphic Communication at Cardiff School of Art and Design, has undoubtedly changed my outlook on life, not just within design, but how I approach day to day issues. When I started my degree, I initially struggled with the concept of university life, and I did not commit myself to the level of dedication that was expected and required in order to fully understand the coursework and be able to produce satisfactory assignments. I had not anticipated the leap from A level to degree and fell short in the work I produced in the first year.  It was evident from my Year 1 marking that I was not taking the learning on board and not carrying out the necessary research around the design topics that would enhance my understanding and enable me to produce higher calibre work. After my first year, I was lucky enough to secure a one week summer work experience in London, working at a design agency called Grey. This had a big influence on me and was the first real time I had experienced what it would be like to work within the design industry, and this made me realise that this is where I wanted my career to take me, I wanted to be a graphic designer. My second year on the course was certainly an improvement on my first year, I had more of an insight into what was required of me, however I still did not commit to research and reading as much as I should have and I feel this was still being reflected in my work. I needed a greater holistic understanding of the principles and attributes of design and to more fully understand the mechanics and technologies being used in modern design concepts. To be a good designer you must take pride in your work. Working towards these goals I improved on my overall results, however I still felt that with more work and dedication and working on my organisational and structural management I could achieve even better work. By my third year I believe I had the maturity and the passion to produce high quality work, I had gained a good understanding of design principles, I worked hard to review and explore designers work, both historical and modern which increased my understanding and appreciation of outlining factors that are seen to influence design in different walks of life. Constellation has played a crucial factor on changing the way I have turned my study around, reflecting on my work and experiences has really helped me learn. I truly believe that design is what I want to do and be involved in and I’m excited to pursue my career within the graphic communication industry.


At the beginning of year three, my first tutorial back my dissertation tutor announced that he would be leaving and handing us over to someone else. At first this, this resulted in finding myself very anxious, as I had previous tutorials with this tutor, which made me feel save and confident to express my ideas and concerns, as he had helped me in the past. The fact I was assigned a new tutor was scary at first, but Sarah has become an important asset to my learning curve. Not only has Sarah turned out to be very helpful and always at hand, she has also given me the confidence to believe that I can excel within my course.


My dissertation has undoubtedly changed my thinking and perception towards the way design is thought about and communicated through many forms of media. It has given me an incredible awareness of the roles of cultural backgrounds and influences and how these relate to change and inspire all forms of both historic and current designs that we can see all around us. Ii am excited at the prospects of what design and communication can bring to us all in the future and how far it can go with ever increasing advances in technology and though processes around how we can influence people and even nations on even a global scale through a piece of design. Although graphic design is my ultimate career ambition and what I see myself being surrounded by throughout my adulthood, an immense part of my life is football. With great passion for the sport, and such a strong interest, relating to the FIFA World Cup, I felt that this is what my dissertation should be based on. Writing on a topic I am so interested in, allowed me to indulge into my research as I was more motivated to go into greater depth. I was able to explore and discover many aspects of the FIFA World Cup that I was unaware of, as my research revealed many individual’s thoughts and decisions, on how and why these different designs came about. That aside, witnessing how much research and depth I have put into my study, I now know and understand the importance of how much research I need to administer for my projects. Writing this study has really helped me with my academic skills, in regards to structure, organisation, literation and language. An important skill which I have developed throughout the construction of the study is paraphrasing. How I have learnt to interpret other’s thoughts and ideas into my own understanding. Although I spent a considerable amount of time researching into different eras of the FIFA World Cup and the design throughout each tournament, making sure my study was well balanced and thought through, I did not realise how short of time this would leave me to structure and complete this study.


From this whole experience, I have learnt that if I put my mind to a task, allocating time and effort into my work, I can produce well thought and critical ideas. This has helped within my design work, which has been drastically improved since my time at Cardiff Metropolitan School of Art and Design. Although my attitude and commitment to my course started off poor, I now believe that I am a person who can go on much greater prospects due to the increase of work ethic and motivation to do well and become a successful graphic designer.

Dissertation- Progress

My diss deadline was coming right round the corner and I am not looking forward to the next couple of weeks! I have put a lot of research into my work so I’m hoping I can put together a really good piece of written work! Writing is something I struggle with but I am going to do my best to get the best possible grade I can!

Looking into the design of the World Cup has actually been very interesting! I have loved looking into the early years and seeing how it has changed developed and adapted to all the factors that are driving it forward. This has also given me an insight into many different art movements that I have taken a very keen interest in, something that I don’t think I would have looked into if it wasn’t for my dissertation. I hope to find even more research and gain more and more knowledge of how technology, culture and trends has impacted design throughout the years. Now onto the most stressful couple months of my life!

Dissertation Proposal

For my dissertation I wanted to look into the use of typography and imagery and how it has changed over time within the FIFA World Cup.

Typography is the driving force in all forms of communication. This is evident in every piece of design. I have decided to look into the changes typography and imagery have undertook within the FIFA World Cup. Here I am going to be looking into the development of the World Cup brand and how it has evolved over time. The reason I have chosen to investigate into the FIFA World Cup is due to my passion for football. I have played and watched football from a very young age and the World Cup in my opinion, has always been the greatest sporting event to watch. Not only do you have the best footballers in the world all competing against each other, but it is a time for countries to come together as one. Being able to write about something I have so much interest in, as well as writing about typography and imagery which relates to my practice, helps me gain a lot as it allows me to write passionately.

Within my research I will be looking at the uses of fonts and typefaces as well as the colours and textures used in all aspects of the World Cup brand, such as the logo, posters and all the merchandise that goes with it. This will also include each countries team kit. I would also like to study the FIFA World Cup tickets which have also been designed differently every four years. With the first ever World Cup being in 1930, I have a lot of resources to look into. This will also allow me to compare in great detail, analysing each aspect of design and finding relationships and differences between each event.

Constellation:- Theory as an Object (session 3)

In our third week of studying ‘Theory as an Object’, we looked into archaeology and genealogy as methodology.

Archaeology is the study of human history and prehistory through the excavation of sites and the analysis of artefacts and other physical remains. Archaeology as methodology is the change which has taken place over time to a particular object.


In this diagram we can see the change over the years with the shape and material of pots. This has changed to enhance many different aspects such as handling, weight and strength. Here we look at what remains constant and what changes and why.

Genealogy is different as it doesn’t look at how things change, but who, what and why things change and adapt. In his 1971 essay, ‘Nietzsche, Genealogy, History,’ Michel Foucault introduces the term ‘genealogy’ as the project of tracing, “The singularity of events”, where the event is, “Not a decision, a treaty, a reign, or a battle, but a relationship of forces that reverses itself, a confiscated power.”

“Genealogy examines process while archaeology examines the ‘moment’, however temporally extended that moment might be. Genealogy offers us a processual perspective on the web of discourse, in contrast to an archaeological approach which provides us with a snapshot, a slice through the discursive nexus” (Phil Bevis, Michele Cohen and Gavin Kendall. Archaeologizing genealogy: Michel Foucault and the economy of austerity)


Family trees can be used as an example of genealogy as it is a continuous natural process which occurs over generations, where changes occur due to social circumstances over time.

Constellation:- Theory as an Object (session 2)

For our second week of constellation we looked at diagrams. Here we asked the question, “What is a diagram?”

A diagram can be describes as, “A simplified drawing showing the appearance, structure, or workings of something; a schematic representation.”

Taken from a chapter in the book, .’The Culture of a Diagram’, John Bender and Michael Marrinan state that,“A diagram is a proliferation of manifestly selective packets of dissimilar data correlated in an explicitly process-oriented array that has some of the attributes of a representation but is situated in the world like an object.”

From our group discussion we realised almost anything can be interpreted as a diagram. Not only an image but also an object, as long as it shows the workings and the details of what is being represented.

Constellation:- Theory as an Object (session 1)

For our first week looking at ‘Theory as an Object,’we firstly looked at what ‘Theory’ was. It can be describes as “An idea used to account for a situation or justify a course of action.” We then looked at ‘Art and Theory,’ where we learnt that there is no opposition between practice and theory, but a relationship that is mediated by the subject matter of the work of art.”We then need to consider that, there is always something else about a given subject matter that can be said, and that practices change over time and thus the approach to a given subject matter also necessarily changes. Also, every practitioner has a philosophical position and moves through a cultural and historical context

Throughout this session we also had a discussion on the best way of reading when researching something. The first thing we learnt was that you need to be quick, scanning for key words and looking at titles. you also need to read the context page as well as index page for sign posting, allowing you to find the information you are looking for without having to read irrelevant information. We also learnt that an author will often communicate his argument in a brief summary when opening and closing paragraphs. This is where you would find the relevant information you are looking for.