For some reason that I can’t explain the colours just won’t come out right on WordPress but here are my final design spreads.
I’m really happy with the final outcome, I tried to keep the constructivism style but turn it into something more contemporary and I think it works really well. I like how different it is.
The revealing pages also worked better than I had planned and give the book that extra edge. I think it’s something that will really intrigue people to pick it up and read.
I put together a quick black and white prototype to see how the book would bind together. It’s actually quite tricky but I really like the playfulness with it.
I knew exactly what information was going in my book as I looked to separate Johann Hari’s Ted Talk into different sections, with different pieces of evidence on each page. I wanted to use a constructivist style through each heading, using big bold letters and dynamic shapes that would give it a bit more edge.
Here are some guidelines I tried to follow-
Here are also some images of inspiration I used to come up with my own designs-
The use of bold capitals is so powerful and would be perfect for grabbing readers attention. I also really like the use of a more beige/cream colour which I think brings a lot more character to the image. In order to create more of a contemporary look I also looked into some editorial layout using bold type which spread across a page, here are some examples-
Instead of quite rigid type we see through a constructivist style I like the use of these bold san serif typefaces which again really jump out from the page, but giving that contemporary look I’m going for.
I thought it would be a great idea if I could create some sort of fold out page that could reveal the section about your cage. When you open the fold out it‘s as if you’re breaking out of your cage, as you read the information and realise how addiction really works. I created a really quick mock up and realised that this just wouldn’t work. In order to fit the whole text the paper size would be far too wide to print and there was no way of resizing as ‘your cage’ wouldn’t read properly.
I wanted to look into different ways of revealing pages but I couldnt’t find anything that could be used for my idea. Until I found this! This example is exactly what I was looking for! I wanted another revealing page showing how you break out of your cage and this book enabled me to do exactly what I imagined. The inside would allow for my centre piece of ‘your cage’ and then the cover would then reveal you breaking out of it. It physically breaks out when you pull the book apart!
As the main idea around this new theory of addiction was about ‘your cage’ I started to think of ideas of a centre page that the rest of the book would work around. I liked this idea of hidden text behind white bars that represents a cage, using the red black and white, but I wasn’t sure of how this would fit in a book, as it is very wide. This is something that got me thinking of the measurements and dynamics of the book. I had to start thinking of the format so it was appropriate to the communication needs of the subject as well as the target audience.
Constructivism was an artistic and architectural philosophy that originated in Russia beginning in 1913 by Vladimir Tatlin. This was a rejection of the idea of autonomous art. He wanted ‘to construct’ art. The movement was in favour of art as a practice for social purposes. Constructivism had a great effect on modern art movements of the 20th century, influencing major trends such as the Bauhaus and De Stijl movements. Its influence was pervasive, with major effects upon architecture, graphic design, industrial design, theatre, film, dance, fashion and to some extent music.
A movement with origins in Russia, Constructivism was primarily an art and architectural movement. It rejected the idea of art for arts’ sake and the traditional bourgeois class of society to which previous art had been catered. Instead it favored art as a practise directed towards social change or that would serve a social purpose. Developing after World War I, the movement sought to push people to rebuild society in a Utopian model rather than the one that had led to the war.
This is exactly what I am trying to do, create social change!! I love the use of big bold letters and shapes that create a whole new dynamic to the page, really popping out at you, shouting the message. This is something I really want to explore and use but I think it would be even better if I could make it more contemporary to fit into todays society.
The term construction art was first coined by Kasmir Malevich in reference to the work of Aleksander Rodchenko. Graphic Design in the constructivism movement ranged from the production of product packaging to logos, posters, book covers and advertisements. Rodchenko’s graphic design works became an inspiration to many people in the western world including Jan Tschichold and the design motif of the constructivists is still borrowed, and stolen, from in much of graphic design today.
After doing a heavy amount of research on addiction, I have completely set my mind on Johann Hari’s theory on how it works. Hari holds ‘The Big Idea.’
Everything he has said I agree with and I feel so strongly about it that I would like to design a book around it. I want to communicate exactly what Hari talked about in his Ted talk, expressing the theory about ‘your cage’ and social recovery. Bringing people together to connect and disconnect the addict from their drug.
I have never designed a book layout before so I think this will be a very challenging project which I hope will bring my portfolio together as I try to produce a wide variety of projects through different outcomes. I know my research has been very successful, so now I want to bring it all together and communicate Hari’s theory which I believe will soon be taken more and more seriously as the world tries to tackle addiction. We need to try and forget what we have been told and look at the new evidence on how addiction works, because at the minute we’re only making things worse.
I want the book to be short and straight to the point, exactly how Hari approached his Ted Talk.
A short story, with a ‘BIG IDEA.’
I want the book to start with an opening statement explaining how we currently treat and deal with addicts. I then want a closing statement asserting how we should be dealing with addicts. Both these statements need to be hard hitting as I want the readers to take them seriously. The body of the book will allow the reader to think about theses two statements, which will hopefully change their perception on addiction.